| Session Name: | 10 Tips for VR in the Retail/Trade/Event Space |
| Speaker(s): | John Buzzell |
| Company Name(s): | If/Then |
| Track / Format: | Brand Experience |
| Overview: | Your branded experience may be a consumer's first time with VR, and a lot could go wrong. Hear lessons learned from putting hundreds of thousands of people through VR at retail, trade shows, and events. Learn how to make sure your brand is what shines through. Client case studies will be used to explain how to effectively plan and run VR experiences. Topics include managing queues/lines, handling expectations & questions, device security, CPU/heat issues, etc. Make that customer's first VR experience work for the brand, not just the hardware manufacturer. |
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