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|Session Name:||Prototyping Your Monetization: Evaluating Monetization Potential Early|
|Company Name(s):||Wooga GmbH|
|Track / Format:||Business & Marketing|
|Overview:||Monetization is difficult to get right. Worst of all, as a developer you won\'t find out if you did it right or wrong until soft launch, and by that time it\'s far too late. So how do you start your game off right? How do you evaluate a game early and ensure you\'re working on a game that will eventually monetize? Wooga has been prototyping and launching free to play games for over 7 years across genres and across platforms. This talk will share frameworks and benchmarks that can help identify monetization potential in the earliest phases of your game development.|