You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Prototyping Your Monetization: Evaluating Monetization Potential Early
Speaker(s): Adam Telfer
Company Name(s): Wooga GmbH
Track / Format: Business & Marketing

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: Monetization is difficult to get right. Worst of all, as a developer you won\'t find out if you did it right or wrong until soft launch, and by that time it\'s far too late. So how do you start your game off right? How do you evaluate a game early and ensure you\'re working on a game that will eventually monetize? Wooga has been prototyping and launching free to play games for over 7 years across genres and across platforms. This talk will share frameworks and benchmarks that can help identify monetization potential in the earliest phases of your game development.

GDC 2017

Adam Telfer

Wooga GmbH

free content

Business & Marketing

Business & Marketing