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|Session Name:||(Opportunity) Cost Effective Marketing & PR for Indies|
|Track / Format:||Independent Games Summit|
|Overview:||In this talk, Chris Dwyer, who's worked on PR/marketing for games like 'Gone Home: Console Edition', 'Overland', 'Night In The Woods', 'Thimbleweed Park' and more, discusses how to arm indie developers with limited financial, mental and time budgets with good (and more importantly efficient) marketing & PR strategies. Whether using external or internal marketing resources, he'll discuss how to evaluate which parts of marketing & PR their specific game needs, and how to make a template to prioritize and adjust those needs based on monetary and opportunity cost.|