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|Session Name:||Knowing Your Niche: Using Facebook to Foster Positive Communities|
|Track / Format:||Community Management Summit|
|Overview:||By using examples from changing the content over the past year on the 'Flutter: Butterfly Sanctuary' Facebook page to suit player interests not directly related to in-game content, attendees will gain an understanding of positively engaging with their niche audience. Attendees will discover how to foster a positive community and negate toxicity through constant communication in replying to comments, hosting Q&A's and livestreams, and by pushing content that relates directly to their players.|