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|Session Name:||S***'s on Fire! A Cautionary Tale in Community Crisis Management|
|Company Name(s):||Electronic Arts / Firemonkeys|
|Track / Format:||Community Management Summit|
|Overview:||A personal account on handling crisis at product launch and managing live issues within communities. A story of pizza, empathy, and community management. This tale will explore the importance of wise handling of difficult circumstances, how it can and does inspire trust and long-term player commitment, as well as how from chaos, something amazing and fulfilling can arise.|