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|Session Name:||'Legendary: GoH' 5 Lessons from 12 Months of LiveOps Growth|
|Track / Format:||GDC Mobile Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Over the course of 12 months of live operations, 'Legendary: Game of Heroes' grew both its engagement and monetization through regular feature updates and a strong focus on live operations. With this diligent, metrics driven development style, the game grew to the point where it regularly graces the top 150 grossing charts in countries around the world. In this talk, veteran monetization designer Levy discusses the top 5 lessons learned through the first year of Legendary's live operations phase. You will learn best-practices to follow and pitfalls to avoid when designing and operating your free-to-play game.|