| Session Name: | Reinventing a Mobile Developer: From Early Hits to Enduring Success |
| Speaker(s): | Ben Liu |
| Company Name(s): | Pocket Gems |
| Track / Format: | GDC Mobile Summit |
| Overview: | The games business is more difficult than ever with many companies being acquired, merging, or going out of business. In this landscape, the ability to reinvent yourself is incredibly important. Pocket Gems made one such transition in 2014, moving from casual games to mobile storytelling and 3D PvP games, without a single layoff. This talk will explore how they managed creative people through transitions, kept players happy, communicated with investors, paced and timed the shift, found complementary new talent, and baked in financial runway and flexibility, eventually leading them to their most successful year in company history. |
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