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The Number One Educational Resource for the Game Industry

Session Name: Reinventing a Mobile Developer: From Early Hits to Enduring Success
Speaker(s): Ben Liu
Company Name(s): Pocket Gems
Track / Format: GDC Mobile Summit

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Overview: The games business is more difficult than ever with many companies being acquired, merging, or going out of business. In this landscape, the ability to reinvent yourself is incredibly important. Pocket Gems made one such transition in 2014, moving from casual games to mobile storytelling and 3D PvP games, without a single layoff. This talk will explore how they managed creative people through transitions, kept players happy, communicated with investors, paced and timed the shift, found complementary new talent, and baked in financial runway and flexibility, eventually leading them to their most successful year in company history.

GDC 2017

Ben Liu

Pocket Gems

free content

GDC Mobile Summit

Smartphone / Tablet Games