| Session Name: | DON'T CHANGE A THING! The Challenges of Evolving 'Solitaire' |
| Speaker(s): | Russell Carroll |
| Company Name(s): | MobilityWare |
| Track / Format: | GDC Mobile Summit |
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| Overview: | MobilityWare's 'Solitaire' is the #2 installed game on iOS behind 'Candy Crush'. While this provides many opportunities, it also provides many challenges. Where do you go next with such a hugely popular game? How do you modernize a timeless classic? How do you add meta game features without negatively impacting the existing audience? In this session, Russell will share experiences of changing the classic 'Solitaire' to increase revenue, engagement and retention. He'll talk about what the game's large, vocal and very change resistant audience has taught MobilityWare about how to safely add new features. He'll discuss how they use multiple sources of data to inform decisions, and production processes they've created to protect both their designers and their users while making regular updates. |
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