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The Number One Educational Resource for the Game Industry

Session Name: eSports Day: We Failed at Publishing Competitive Games so You Don't Have to
Speaker(s): Dave Lang
Company Name(s): Iron Galaxy Studios
Track / Format: Business & Marketing

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Overview: eSports have done a lot to broaden the appeal of competitive games. As a developer and/or publisher is there anything you can do to capitalize on this growing trend? At Iron Galaxy, they attempted to take advantage of this emerging market by forming a "competitive games" publishing label, and while their efforts largely failed, they learned a lot in the process. This talk will get into their core takeaways from these failings by going over what they learned about the eSports market, sharing what they learned about marketing games to a competitive crowd, and even what to look for in the games you want to put out.

GDC 2017

Dave Lang

Iron Galaxy Studios

free content

Business & Marketing

Business & Marketing