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|Session Name:||Crafting Promotions That Work, and How I Created One That Didn't (Presented by Amazon)|
|Track / Format:||Monetization|
|Overview:||Building your game is the hard part, but not the last part. Even the best apps need a solid promotion strategy to gain visibility and adoption. In this session, Amazon Developer Evangelist, Mike Hines, will share what he learned about creating promotions that work from appealing to influencers to the best time to launch an In-App-Purchasing sale.|