|Butterscotch Shenanigans: From Early Failures to Cross-Platform Success
|Track / Format:
|Business & Marketing
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In this talk, co-founder Sam Coster will walk through the four-year history of independent studio Butterscotch Shenanigans, providing an in-depth, occasionally funny, data-backed story for how a fledgling studio pivoted from failures and setbacks to ultimately become successful.
Butterscotch Shenanigans began as a boot-strapped mobile game studio. Over its first year in operation the studio launched a critically acclaimed financial failure, followed by a barely successful free-to-play title. With a modicum of success under the belt, the studio pivoted toward cross-platform development for mobile and PC, embarking on a 2-year dev cycle that culminated in the successful release of 'Crashlands' in January of 2016.
Through 5 games and 5 million players the studio has faced the usual industry trials of discoverability, monetization, and retention, and has met each problem with failures and successes all its own. Come hear the story for yourself... and maybe avoid the mistakes this studio made.