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|Session Name:||Red Bull Air Race Case Study: Creating Branded Mixed Reality Content|
|Track / Format:||Brand Experience|
|Overview:||The development of the Microsoft HoloLens and MR opens the door to an entirely new world of communication possibilities. Its unique properties can enhance the surrounding world. While HoloLens app development in the enterprise space has been much reported, there are only a few in the world developing experiences in the entertainment space. Rick Davis from REWIND will deep dive into the thought and development process behind 'Flight Deck', a Red Bull Air Race MR experience. He'll discuss how the unique features of the device were leveraged, plus plans which will shape how fans in the future view the fastest motorsport on the planet. Join this lecture to learn about MR and the future of live sport.|