It's time to be realistic. A ridiculous number of games are released on a daily basis, and at least 99% of those games sell a few hundred copies at most. Standing out from the crowd has never been so important. In this talk, Mike Rose, former tinyBuild ('Punch Club', 'Party Hard') and current No More Robots ('Descenders') publisher, discusses what currently works (and what doesn't) when attempting to sell a game in 2018. Key points will include community building via Discord and Twitch, finding influential press, YouTubers and streamers, digging into the nitty gritty details that truly matter when it comes to your announcement and launch, and putting together pre-launch deals and partnerships that aim to reduce as much financial risk as possible.