| Session Name: | Whose Game Is It, Anyway? How Community Relationships Shape Games: Lessons from 5 Years on the Front Lines of 'Warframe' |
| Speaker(s): | Rebecca Ford |
| Company Name(s): | Digital Extremes |
| Track / Format: | Business & Marketing |
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| Overview: | Warframe's strength as a successful free-to-play game is rooted in risk-taking decisions with the hope that players are willing to embrace the risks. Players acceptance is usually only as strong as a developer's ability to justify such changes to a game that has already accepted player time and money. What risks did the Warframe Development team take? How did they recover from failure and build on success? Learn how the Warframe team has worked in tandem with the community team to make strategic decisions, effectively receive positive and negative community feedback and run a successful games-as-a-service title. |
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