You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

Advanced Reddit Tactics: Front-Paging and Winning Big When It Happens

Overview:

Reddit is now the 4th most visited website in the US, and gaming-related content frequently hits the Reddit frontpage, where it can have a monumental impact on community growth and game sales. However, leveraging Reddit for marketing purposes can be tricky due to the site's quirky culture and intolerance of spam. Moreover, simply hitting the frontpage is no guarantee of success: your content needs to convert! In this talk, Elyot Grant will outline a playbook of advanced tactics for success on Reddit. He'll explain how Lunarch Studios used these tactics to hit the Reddit frontpage 5 times, collect 40,000 email beta signups in a single day, run a Reddit-powered Kickstarter campaign, and become the #1 top all-time post on /r/bestof (until Barack Obama knocked them down). Additionally, several subversive tactics will be discussed, alongside pitfalls to avoid.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2018
  • Elyot Grant
  • Lunarch Studios, Inc.
  • free content
  • Business & Marketing
  • Business & Marketing