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|Session Name:||10 Years of Evolution of the 'Assassin's Creed' Brand|
|Track / Format:||Design|
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|Overview:||This talk will expose how 'Assassin's Creed' became one of the most influential franchises of the last decade. In his presentation, Ubisoft's Jean Guesdon will share a thoughtful deconstruction of how the brand has evolved from AC1 to AC2 to an annualized brand, across different hardware generations, through offshoots, to cross-studio co-dev, tying in books and comics and film, and how it is now being refreshed with 'Assassin's Creed Origins'. Jean will answer questions such as: How did the 'Assassin's Creed' team solidify their identity and pillars in order to be able to evolve without losing sight of what"'Assassin's Creed' is? How did they move from a one story driven game to a global transmedia universe? How did they adapt the production pipeline? And, how do you find the right balance between tradition and novelty?|