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Session Name Know Your Market: Making Indie Games That Sell
Speaker(s) Erik Johnson
Company Name(s) Infinite Monkeys Entertainment, Ltd.
Track / Format Independent Games Summit
Overview Erik talks about market fit and how critical it is for the success of modern indie games. He analyzes trends in the Steam marketplace and explores how his game, 'Life Goes On', failed to match the market. He does a postmortem market analysis of his game and discusses how to evaluate a game's commercial potential. He also covers how to keep on top of market trends and what it means to know your target audience.

GDC 2018

Erik Johnson

Infinite Monkeys Entertainment, Ltd.

free content

Independent Games Summit

Independent Games


UBM Tech