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The Number One Educational Resource for the Game Industry

Session Name: From Vanity Metrics to Actionable Data: Setting Up an Effective Data Pipeline for LiveOps
Speaker(s): James Gwertzman
Company Name(s): PlayFab, Inc.
Track / Format: GDC Mobile Summit

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Overview: Many developers confuse vanity metrics for usable, actionable data. Vanity metrics are good for measuring performance (40% day 1 retention) but not so good for actually deciding what to do. For that you need a more robust form of data collection and data warehousing, you need a data pipeline. This talk will look at real-world examples of using actionable data to determine what to change, then measure the effect of those changes. It will also look at how you can set up a modern data pipeline with off-the-shelf technology.

GDC 2018

James Gwertzman

PlayFab, Inc.

free content

GDC Mobile Summit

Smartphone / Tablet Games