| Session Name: | From Vanity Metrics to Actionable Data: Setting Up an Effective Data Pipeline for LiveOps |
| Speaker(s): | James Gwertzman |
| Company Name(s): | PlayFab, Inc. |
| Track / Format: | GDC Mobile Summit |
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| Overview: | Many developers confuse vanity metrics for usable, actionable data. Vanity metrics are good for measuring performance (40% day 1 retention) but not so good for actually deciding what to do. For that you need a more robust form of data collection and data warehousing, you need a data pipeline. This talk will look at real-world examples of using actionable data to determine what to change, then measure the effect of those changes. It will also look at how you can set up a modern data pipeline with off-the-shelf technology. |
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