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|Session Name:||From Vanity Metrics to Actionable Data: Setting Up an Effective Data Pipeline for LiveOps|
|Company Name(s):||PlayFab, Inc.|
|Track / Format:||GDC Mobile Summit|
|Overview:||Many developers confuse vanity metrics for usable, actionable data. Vanity metrics are good for measuring performance (40% day 1 retention) but not so good for actually deciding what to do. For that you need a more robust form of data collection and data warehousing, you need a data pipeline. This talk will look at real-world examples of using actionable data to determine what to change, then measure the effect of those changes. It will also look at how you can set up a modern data pipeline with off-the-shelf technology.|