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|Session Name:||Games as a Service is Dead|
|Company Name(s):||Iron Horse Games, LLC|
|Track / Format:||GDC Mobile Summit|
|Overview:||Games as a Service is the mantra of many developers in the industry and it creates false expectations about what's required when building and operating a mobile game. Tracing the concept back to social gaming platforms will highlight why the model was effective there and will show key differences between those platforms and current mobile game platforms. The proposal will end with a proposition of a new paradigm: namely, that you should look at mobile games the way movie studios look at a movie's opening weekend.|