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|Session Name:||Community Marketing and Management at Your Best and Worst Times|
|Company Name(s):||Paradox Interactive|
|Track / Format:||Business & Marketing|
|Overview:||How can you use insights from community management in your marketing campaigns? Paradox Interactive will share the secrets behind the marketing and community efforts that went into the launch of 'Cities: Skylines', the company's fastest-selling title with its broadest community to date. From the language and tone you can set for your new fans, to best practices for when players become negative, this talk will walk you through the vital points where community and marketing intersect.|