Game direction from building a team, to post-production. Creative Assembly's Janos Gaspar and Pawel Wojs will talk you through the re-building of the 'Total War' historical team within a new paradigm, where captain, coach, fan and expert are equally important. Where everyone has their opinion, all voices are important, yet the game direction is the overall organizing principle. They will discuss how they formulate vision; the elements needed to set their pillars. The way these pillars are transformed into a team-wide direction by adding the atmosphere, coloring the mood, mixing in the emotion and immersion, player agency and experience, as well as keeping it simple and concise (easy to understand and relate to).