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|Session Name:||A Developer's Guide to Surviving the Zombie (Freemium) Apocalypse|
|Track / Format:||Social and Online Games Summit|
Did you know free users get access to 30% of content from the last 2 years?
In an engaging and lively presentation, Oscar Clarke, Papaya Mobile's social gaming evangelist, will offer a compelling argument for why mobile games that don't embrace the "freemium" business model are destined for obsolescence and ultimate failure.