Session Name: | DEFCON: A Basic Guide to Public Relations Crisis Management |
Speaker(s): | Valerie Massey |
Company Name(s): | CLARA |
Track / Format: | Business, Marketing and Management |
Overview: |
While it should be the exception, not the norm, it is inevitable that a public relations crisis of some degree will rear its ugly head. Community care/PR veteran Val Massey of CLARA will give you the tips and tools you'll need to calmly weather the storm and get things back on track. |