The classic business model of games industry saw developers who developed, and publishers who published. Then the whole model went up in smoke. But publishing is something that still happens to every product, and more studios self-publish now than an any time before - first you create your game, then you present it to the world, no two ways about it. Give your game a title? Email first images to the press? Localize into Norwegian? Set a price? Agree to a bundle? That's all publishing, and when you don't work with a publisher, YOU are the publisher. Sergei Klimov & Swen Vincke of Larian Studios will share what they've learnt about publishing and self-publishing in their 15 years in the games business.