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The Number One Educational Resource for the Game Industry

Session Name: Mobile Games: Launch Strategies and What's New in Mobile Creative (Presented by Facebook Gaming)
Speaker(s): William Lee, Jennifer Taran, Meg Youngblood
Company Name(s): Facebook, Scopely, Facebook
Track / Format: Business & Marketing

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Overview: Hear from industry experts on best practices for Mobile Game Launches, including how to develop your creative strategy, how to leverage optimization solutions, and formulate your measurement strategy.Then, learn about the consumer shift to ephemeral content and how to effectively implement Stories and Playable ads into your mobile advertising creative strategy.

GDC 2019

William Lee


Jennifer Taran


Meg Youngblood


free content

Business & Marketing

Business & Marketing