|Using Lean Analytics to Make Better Games
|Track / Format:
|Business & Marketing
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|Everyone agrees data has value, but the unspoken truth is that data and game development often compete over the same resources. Deciding to log user actions can mean having less features in the version. Deciding to A/B test can mean delaying the next version until you have a conclusion. So, how can you use data in a way that maximizes business value but minimizes the cost to game teams? Can you build your analytics to power game decision without slowing them down? You can.Sharing take aways from his experience at Plarium and SocialPoint, Social Point CDO, Aviv Stern, will demonstrate how theyused data to help studios understand their users without breaking their pace, adhering to a 'lean startup' strategy. In this session, you'll specifically learn how they: Created self service analytics systems that let game teams track and analyze user behavior autonomously. Changed the A/B testing methodologies to be able to quickly run an A/B test in a new game with very few users. And how they created data systems that let games use "plug and play" analytics across studios and geos.