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|Session Name:||The ZERO Marketing Experiment on Steam: Launching a Game Without Telling Anyone|
|Company Name(s):||Too Indie To Fail|
|Track / Format:||Business & Marketing|
|Overview:||What is the worst thing in terms of marketing you could do for you game? Exactly - none. But how much are all your marketing/PR efforts worth? This session will take a deep dive into the numbers of how much traffic you can get on Steam in the "era of direct" and how you can influence it. The subject in question has been kept secret until the very day to prevent any watering down of the numbers from outside influence.|