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|Session Name:||Creating Customized Game Events with Machine Learning (Presented by Amazon)|
|Company Name(s):||Yokozuna Data|
|Track / Format:||Programming|
|Overview:||Video games define our era. Players generate extremely rich behavioral datasets that constitute an ideal playground to understand human behavior. With this unique source of information, ML can explore social and consumer dynamics as well as predict user behaviors. Learn how Yokozuna Data, a Keywords studio and AWS customer, is helping game developers like you take preventive actions aimed at maximizing player engagement to create optimal and personalized game experiences.|