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|Session Name:||Beyond Mobile: Integrating Product Management into AAA Development Teams|
|Company Name(s):||Electronic Arts|
|Track / Format:||Production & Team Management|
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|Overview:||While the product management function has been a mainstay on experienced mobile free-to-play dev teams, the function is still very nascent on teams with AAA and Console DNA, in terms of both understanding the role and integrating it into the team. As games-as-a-service becomes more prevalent beyond the mobile platform, and free-to-play more widely adopted as a business model, it is important to bring product managers into teams to help manage and scale games through live operations and data-driven decisions, delivering value to users. In this talk, Devin will break down the product management role, and share his experiences integrating it into more AAA-minded teams to begin fostering a culture of data-driven decision making and iterative development.|