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|Session Name:||Business of Fair Play|
|Company Name(s):||Riot Games|
|Track / Format:||Advocacy|
|Overview:||Getting company buy-in for fair play and Player Dynamics can be challenging. Fortunately, we can leverage many lessons and techniques from UX design, a field with a long history of "selling" itself. Weszt Hart from Riot Games will cover what fair play means for game companies; the history of UX and Player Dynamics at Riot; plus tools, models, and approaches that can help design get a seat at the table. The talk will include concrete examples from a number of UX and gaming companies.|