Developers tend to know they want "a community", AKA passionate fans of their game and studio, but neglect considering what kind of belongingness they want from them. And then those who do consider it might decide they want "positive", "healthy", and "engaged" communities, which is a great goal, but doesn't concretely describe what actions to take. How do you get there? Beyond just "having good soft skills", what structures encourage kindness? What makes a good rule set? How is trust created through faceless communication? Designing kinder communities is more than just about risk management. Its lifetime value will reward you - people will stick around for your future games to come, and recruit others to join. Let's start the kindness revolution.