You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Gaming for Good: Philanthropy as a Business Strategy
Speaker(s): Derrick Morton, Daniel Widner
Company Name(s): Flowplay, American Cancer Society
Track / Format: Advocacy

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: Free-to-play games can utilize philanthropic giving as a business strategy to evoke monumental social change. We will discuss the benefits of incorporating social responsibility as a business strategy for free-to- play games.How to work with non-profit and cause-based organizations to make an impact that resonates with consumers:Flowplay has taken a different approach to monetizing elements of their games that, in turn, have expanded their player community and accelerates progress that benefits both the company and the non-profit organization they choose to partner with. In FlowPlay's flagship game, Vegas World, players were able to purchase American Cancer Society-branded virtual charms within the game that translated to access to care for cancer patients and raised awareness for cancer support services.

GDC Summer 2020

Derrick Morton

Flowplay

Daniel Widner

American Cancer Society

free content

Advocacy

Advocacy