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The Number One Educational Resource for the Game Industry

Session Name: Free to Play Summit: IDFA's Gone Away: Will Free-to-Play be Okay?
Speaker(s): Prajwal Barthur, Matt Brown, Alon Golan, Ethan Levy, Maggie Mesa
Company Name(s): inMobi, Kongregate, Fyber, N3TWORK, Chartboost
Track / Format: Free to Play Summit

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Overview: With the roll out of iOS 14.5, IDFA - a foundational cornerstone of the mobile game ecosystem - has in large part disappeared from the iOS platform. This has affected game developers who make a large portion of their revenue from in-game advertising, developers and publishers who use performance marketing to profitably grow their audiences, and the advertising networks who match buyers and sellers to fill all those advertising impressions. This panel brings together all of these perspectives to discuss what we've learned so far since the roll out of iOS 14.5, how we are adapting, and what the future of performance marketing and in-game advertising look like as more and more players choose to opt-out of ad personalization and tracking.

Game Developers Conference 2021

Prajwal Barthur


Matt Brown


Alon Golan


Ethan Levy


Maggie Mesa


free content

Free to Play Summit

Social / Online Games