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|Session Name:||Free to Play Summit: Narrative Breadcrumbs: Guiding the Player Experience with Live Events|
|Track / Format:||Free to Play Summit|
|Overview:||In the world of FTP games, live operations, and specifically live events, are key to a product's ongoing success. In recent years in the casual puzzle market, we've seen a series of successful games leverage narrative in their meta layers. But how do you weave that narrative into a live event? In this talk, King's lead for narrative design in Stockholm will walk you through how narrative can best be woven into an event's design. We'll look at case studies from Candy Crush Saga and Soda and talk about the key story components these games have used to create emotional engagement and strengthen completion, retention, and gross bookings.|