Session Name: | Art Direction Summit: IKEA: Art Directing the Real World |
Speaker(s): | Gretchen Broussard, Tanja Gannon, Fredrik Karlsson, Sam MacDermot |
Company Name(s): | IKEA Marketing & Communication AB, IKEA Marketing & Communication AB, IKEA Marketing & Communication AB, IKEA Marketing & Communication AB |
Track / Format: | Art Direction Summit |
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Overview: | IKEA Presents 'Art Directing the Real World', the end-to-end journey of one of our 3D room sets from conception to final image. We will share a look at our 3D processes today and a glimpse of how IKEA intends to use 3D communication in the future. |