This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||XAI-Enhanced Data Driven Player Churn Analysis for Actionable Decision Making|
|Track / Format:||Production & Team Management|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||This talk will introduce a new churn analysis framework for online games, which utilizes XAI to automatically mine the possible churn cases, provides actionable advice for further specific improvements, and tracks and evaluate the "post-treatment" effects for each adjustment. We will also present the valuable general principles for collecting user churn features of high quality. The whole framework consists of three stages including churn prediction modeling, explanations generation, and the intervention (evaluation included). Besides the module details, we will also give some practical examples of how to deploy our system into different types of games such as card games and MMORPGs. It is very encouraging that our system has been successfully adopted into multiple popular online games released by NetEase. Equipped by our decision support system for actionable churn analysis, these games can make swift and effective moves for keeping both the newcomers and the current active players.|