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|Session Name:||Fair Play Summit: How to Encourage Social and Emotional Learning In-Game in a Data and Research Driven Manner|
|Speaker(s):||Alexander Gee, Paulina Olsson, Jane Skullman|
|Company Name(s):||Oterlu, Peppy agency, Star Stable|
|Track / Format:||Fair Play Summit|
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|Overview:||Learn how to employ specific methods for a data and research driven way to reduce disruptive and unfriendly behaviour in-game. In this talk the presenters walk through a real-life example of how Star Stable Online utilised AI, statistical analysis and research about social and emotional learning to reduce disruptive behaviour on its game platform including it's game servers & client. Jane Skullman, Executive Producer from Star Stable Online and Paulina Olsson, Co-Founder and CEO at Peppy Agency will touch on the methodologies and appropriate player-facing messaging you can use to both understand and engage your player base to reinforce positive behaviour.Alexander Gee, CEO and Founder of Oterlu will describe how you can combine AI and statistical analysis to ensure your messaging gets to the right audience and also measure the effectiveness of your actions.|