GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||A 'Chicory' Marketing and PR Postmortem|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||We talk a lot about the design of all of the pieces that go into making a video game a video game, but never talk about the design of how that video game was presented to the people who actually play it. This is a post mortem on the design of the PR and Marketing plan behind Chicory: A Colorful Tale.|