The Number One Educational Resource for the Game Industry
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Overview:
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In this session Lightning Games will share why they decided to publish Tale of Immortal (TOI), a Chinese cultivation simulation game that has a little audience base, under the situation of FPS, Roguelike and other categories that already have a large group of the player base. This session also will introduce how they helped this game reach a larger audience and exposure to more players with a detailed marketing strategy. nThey also share their standard and preference of publishing games with detailed explanations of the current Chinese PC&console games market situation, to give insights for overseas developers and to those who are interested in the Chinese market. nBesides, several helpful suggestions for those developers who are willing to discover the Chinese market of the future Chinese market are included in the session as well.
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