| Session Name: | Game Narrative Summit: The New Phone Format Turning Netflix Watchers into "Accidental Gamers" |
| Speaker(s): | Nihal Tharoor |
| Company Name(s): | ElectricNoir |
| Track / Format: | Game Narrative Summit |
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| Overview: | There's a blue ocean of adult fiction lovers on mobile, but story game market leaders serve a narrow audience with shallow, bitesize and cheesy content "...Do I kiss Jeremy or marry James?"nnA new story game format is emerging on mobile with the capacity to attract a broad, mature adult audience phone-first (or found-phone) interactive storytelling which uses the interface of our smartphones as the vehicle for narrative.nnThis session break down the unique strengths (and challenges) of the live-action phone-first format providing an overview of the emerging players in the space and exploring its potential to turn Netflix watchers into 'accidental gamers'. |
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