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Session Name:

Independent Games Summit: No-Budget DIY Marketing for Indie Games


One of the biggest issues newer indie teams run into is how to market their games successfully to reach a wide audience. This talk will discuss how indie developers can narrow their focus to marketing initiatives that will take less time and see greater returns. Based on thorough knowledge of the current state of indie games discoverability, Michelle Lega, Senior Producer at Armor Games, will provide a framework for developing a marketing and PR outreach plan that only takes an hour of work a day. By the end of the presentation, attendees will have the knowledge to develop their own no-budget marketing plan that covers press outreach, social media, and more, with a minimal time commitment.

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  • Game Developers Conference 2023
  • Michelle Lega
  • Armor Games
  • free content
  • Independent Games Summit
  • Independent Games