|Session Name||Making Cross-Platform Work: Social and Mobile Lessons From Crime City to Modern War [SOGS Business]|
|Track / Format||Social and Online Games Summit|
Dozens of companies are reading the data wrong. They are piling into the market with variations on cute and simple games, but their original target was successful because it was accessible. The traditional game industry also has lessons to share, in that it has shown which genres resonate, and how people like to play. Adjacent industries have shown that audiences like to enjoy entertainment on their own terms, on their own devices, on their own time. In this session, Jamil Moledina shares how Funzio analyzed these trends, how they designed and engineered Crime City, Modern War, and their upcoming third game for Facebook, Google+, and iOS, how they manage user acquisition across platforms, how players behave differently between platforms, how they adapted their organization to a cross-platform structure, and the biggest surprises they learned from along the way.