This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Postmortem: Bejeweled Blitz, Cross-Platform Social Gaming in Practice|
|Company Name(s):||PopCap Games|
|Track / Format:||Game Design|
|Overview:||Bejeweled, released in 2000, has long been a staple of the casual game scene in various formats, but bringing it to the world of social gaming presented a unique challenge. The solution was Bejeweled Blitz, a one-minute variant on Facebook that rejuvenated the game for a whole new audience, gaining over 10 million active players on the social network before going on to be adapted for the iPhone and as a PC-downloadable product. This session will go over the important design and technical challenges that PopCap's teams faced while adapting the hit casual game to social networks and establishing it as a cross-platform franchise, explain successes and failures, and discuss what lessons have been learned from the process.|