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|Session Name:||App Store Survival â€“ Launching and Sustaining a Successful Franchise|
|Company Name(s):||Limbic Software|
|Track / Format:||iPhone Games Summit|
|Overview:||Drawn from his own experience with TOWER MADNESS and the experiences of his fellow indie developers, Limbic Software Co-Founder and CEO Arash Keshmirian will outline strategies for developing a game that not only thrives at launch but holds players attention and can become an enduring franchise. Attendees will learn how to analyze and hone initial concepts (including revenue models) for the best chance of success as well as valuable tips and tricks to avoid submission delays and pitfalls. Arash will then cover evolving revenue models, managing a launch and an ongoing marketing calendar, integrating in-app purchases and other monetization strategies, establishing and fostering an active user community and other important steps developers can take to extend the life of their game.|