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|Session Name:||Economic Decision Making in Game Design|
|Company Name(s):||The Amazing Society|
|Track / Format:||Design|
|Overview:||Veteran MMO designer and highly engaging speaker Nik Davidson analyzes the psychology of economics through the lens of the game designer. Even highly intelligent, mathematically conversant players will consistently make economic decisions on an emotional, rather than a logical basis - this can dramatically impact how players perceive your games! Topics covered will include loss aversion, mental accounting, diminishing sensitivity, sunk costs, and the flat-rate bias. Learn how to make the most of your game-balancing decisions to maximize the perceived benefit to your players, as well as techniques for making the most out of your microtransactions and subscriptions.|