You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Economic Decision Making in Game Design


Veteran MMO designer and highly engaging speaker Nik Davidson analyzes the psychology of economics through the lens of the game designer. Even highly intelligent, mathematically conversant players will consistently make economic decisions on an emotional, rather than a logical basis - this can dramatically impact how players perceive your games! Topics covered will include loss aversion, mental accounting, diminishing sensitivity, sunk costs, and the flat-rate bias. Learn how to make the most of your game-balancing decisions to maximize the perceived benefit to your players, as well as techniques for making the most out of your microtransactions and subscriptions.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC Online 2010
  • Nikolaus Davidson
  • The Amazing Society
  • free content
  • Design
  • Design