|Big Bucks for Bits and Bytes - A Holistic Approach to Selling Virtual Goods
|Gameforge Productions GmbH
|Track / Format:
Did you know free users get access to 30% of content from the last 2 years?
The lecture presents a holistic approach to selling virtual goods and ways to improve their perceived value. It does so by looking at the entire process the user undergoes on his way from player to payer. While doing so the talk focuses especially on two key topics: how to generate awareness and how to generate desirability for your virtual goods and services.