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The Number One Educational Resource for the Game Industry

Session Name: Big Bucks for Bits and Bytes - A Holistic Approach to Selling Virtual Goods
Speaker(s): Martin Nerurkar
Company Name(s): Gameforge Productions GmbH
Track / Format: Game Design

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The lecture presents a holistic approach to selling virtual goods and ways to improve their perceived value. It does so by looking at the entire process the user undergoes on his way from player to payer. While doing so the talk focuses especially on two key topics: how to generate awareness and how to generate desirability for your virtual goods and services.

GDC Europe 2011

Martin Nerurkar

Gameforge Productions GmbH

free content

Game Design