|Session Name:||The Settlers Go Online: How Ubisoft Enters the Free-to-Play Browser MMO Market|
|Speaker(s):||Benedikt Grindel, Christopher Schmitz|
|Company Name(s):||Ubisoft Blue Byte, Ubisoft Blue Byte|
|Track / Format:||Production|
With The Settlers Online, Ubisoft has entered the market of free-to-play browser games. In their presentation, Ubisoft Blue Byte's Head of Production, Christopher Schmitz, and Head of Live Operation, Benedikt Grindel, review the creation and release of the game, with a close look at problems, solutions and learnings. In a mixture of postmortem and business outlook, the speakers will share information on the internationalization strategy of the title and how, based on the experience with The Settlers Online, Ubisoft can find its place in the market of free-to-play browser games that is currently dominated by the "early birds" like Bigpoint, GameForge, Travian and Innogames.