Session Name: | Dragon Age Legends' Road to 100k Likes |
Speaker(s): | Ethan Levy |
Company Name(s): | BioWare San Francisco |
Track / Format: | Customer Experience |
Overview: |
We live in a new world where borders between game developers and their players have broken down, where a Like can be more valuable then an ad campaign and where your fans can literally reach you 24 hours a day. In this metrics driven talk, Dragon Age Legends' producer Ethan Levy explains the successes and failures of the game's innovative pre & post launch social marketing strategy. From its MMO style Closed Beta program, to its fully animated trailer, to getting a Facebook game front paged on IGN, Dragon Age Legends was a game of firsts in the social gaming space. |