|Session Name||Data Mining and Machine Learning Applications in Blizzard Online Games|
|Company Name(s)||Blizzard Entertainment|
|Track / Format||Customer Experience|
Data mining and machine learning are becoming essential tools for helping game companies deliver the most epic entertainment experiences possible. This talk will cover a variety of techniques used by Blizzard Entertainment's Business Intelligence team to help developers understand the types of gamers who are playing Blizzard games and how those players are spending their time in game. Particular focus will be placed on techniques used to segment players into play style archetypes and how these archetypes differ across regions.