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Session Name:

Latin America Case Studies & Market Overview


These two lectures will focus on a broad market overview from an economic and cultural standpoint and key information anyone should know who is thinking about doing business in the Latin America territories.

In the first half of the hour, Jay Heo, Director of Gala-Net will discuss Flyff, a spanish language game launched in Latin America and it's success as sales and user numbers continue to grow. He will review their marketing strategies, payment gateways and different online game culture in Latin America so that new publishers can easily access and monetize their games in this market.

In the second half of the hour, Ben Colayco, the founder of Level Up!, will discuss the challenges of being the 'first mover' as the company introduced MMO's to Brazil, shortly after pioneering the MMO publishing business in the Philippines and India. He will also explain why they believe Brazil will continue to play a significant role for the entire region and why it's quickly rising to the top of the global checklist for expansion.

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  • GDC Online 2011
  • Ben Colayco
  • Level Up!
  • Jay Heo
  • Gala-Net
  • free content
  • Business and Marketing
  • Business & Marketing